MatchpointMarketing

Marketing for padel clubs

Specialist marketing built around how padel clubs actually operate

About us

Stop relying on generic marketing that doesn’t fit padel

Padel clubs don’t grow on “posts”. They grow when launch demand, bookings, community, and retention work together — with marketing that matches the realities of club operations.

Create demand before opening day, then convert it into bookings and members
Build weekly habits through leagues, socials and onboarding journeys
Improve local visibility so new players find you first
Turn operational strengths into marketing advantages (coaches, timetable, pricing, events)

SEE HOW WE WORK

What we support

Pre-launch strategy & opening plans

Early-bird membership campaigns

Local search & maps visibility

Content and social that drives bookings

Community activation & events

Player retention & reactivation

Padel club marketing services

What we offer

Practical marketing and operational support designed specifically for padel clubs and operators.

Strategy

Strategic marketing campaign planning and execution
Launch roadmaps and realistic timelines aligned with operations
Player experience, membership structure and retention planning
Community-building formats (leagues, socials, ladders) mapped into the calendar
Data-driven evaluation and ongoing optimisation

Person photographing padel players in action.

Social

Social media management (organic + paid) across major platforms
Structured content plans built around weekly club rhythms
Campaign messaging for launches, memberships, events and reactivation
Content creation direction for short-form video and social assets
Event-led content and community growth support

CRM

Lead-to-booking optimisation (enquiries to bookings)
Email marketing strategy, automation and member journeys
Reactivation campaigns for lapsed members and inactive leads
Simple systems for follow-up, segmentation and retention
Google tools setup and tracking to support reporting

Partnerships

Local marketing activations with partners to drive court utilisation
Partnerships and sponsorship opportunities for clubs and events
Co-marketing collaborations with brands, coaches and local businesses
Exhibition and events support (where relevant)
Structured proposals and activation planning

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View all services

Strategy · Social · CRM · Partnerships

Why Matchpoint Marketing

We work alongside padel clubs and operators to launch, grow and retain players — with marketing that fits day-to-day operations, not generic agency templates. Our support is designed to be practical and implementable, shaped by how clubs actually run: timetables, staffing, pricing, memberships and the player experience on the ground. The result is a clearer plan, better utilisation of courts, and growth that’s built to last rather than short-term spikes.

Padel-only focus: we understand how players discover clubs and how communities form

Practical, implementable support: aligned with staffing, timetables, pricing and membership structures

Built for long-term growth: launch demand, conversion, retention and reactivation