About us
Built for padel. Built for operators.
Matchpoint Marketing exists to solve a very specific problem in padel:
most clubs don’t fail because of the courts or the product—they struggle because marketing and operations aren’t aligned from day one.
We work exclusively with padel and racquet sports operators, so we understand the realities behind every decision: pricing, timetables, staffing, memberships, community building and local demand.
That insight allows us to design marketing that doesn’t just generate attention, but drives bookings, memberships and long-term retention.
We focus on one thing: helping padel businesses grow sustainably, not just loudly.
What we help with
Early-bird memberships
Local pre-launch campaigns
Search (SEO + local)
Paid social
Content that converts
Events and leagues
Ambassador programmes
Email journeys and CRM basics
Our experience
Two founders. One focus: padel operators.
Behind Matchpoint Marketing are Polly Thatcher and Paul Rudman. Together, we combine senior-level marketing delivery with real, on-site operational experience — so strategies don’t just look good on paper, they work in live padel clubs, day to day.
We don’t just promote padel.
We understand it.
We play it.
We help build the communities that make it thrive.
Paul Rudman – Co-Founder
Paul started his marketing career providing SEO consultancy services in London in the very early noughties. He has 25 years’ experience running companies and delivering online marketing for organisations of all sizes—from McLaren to Marie Claire, from The Wall Street Journal to HSBC and the UK Government.
As search has evolved, Paul has adapted with it—covering local search, video, and modern discovery across AI Overviews, citations and LLM-driven search.
His focus is on making sure padel businesses are visible where modern search decisions actually happen — locally, visually and across emerging AI-driven platforms.
Polly Thatcher – Co-Founder
Polly is a passionate padel player and marketing professional with 20+ years’ experience across strategic marketing, events, brand development and operational management. Over the past two years, she has become one of the most experienced padel marketing specialists in the UK—working directly with leading operators to launch new sites, grow communities, fill memberships, and build club identities players connect with.
Her work is rooted in real club environments, aligning marketing decisions with staffing, timetables, memberships and player experience.
A unique blend: marketing + operations
This is what makes Matchpoint Marketing different in padel: senior-level marketing expertise combined with hands-on operational delivery.
Polly brings something rare in padel: senior-level marketing expertise combined with first-hand, on-site operational delivery. Her work across Padel People, Padel4all and The Padel Hub has covered audits, strategy, launch plans, content, social growth (especially Instagram and TikTok), exhibitions and community campaigns—always aligned to staffing, timetables, pricing and membership structures.
Benefits
Marketing that understands players, clubs and the business of sport.
We’re not a generic agency. We focus on padel and racquet sports, so we understand how demand is created locally, what drives launch momentum, and what keeps players coming back—while staying grounded in the realities of operations.
Partners
Hands-on partner support for padel clubs and operators.
Realistic
Plans that match staffing, timetabling, pricing, memberships and the actual player journey.
Execution
Content, campaigns, email, search and community activation delivered with clear priorities and accountability.